GOAL aims to develop a multi-dimensional theoretical framework that supports evidence-based overweight prevention via gamified health technologies. The framework targets eHealth service providers and urban infrastructure designers. The project addresses a theoretical gap between the disciplines of health behavior change, smart healthy living environments and health game design. A socio-ecological approach will be combined with design science methods to develop an integrated and validated framework. The work plan consists of two phases: in the first phase, a literature review will be conducted to combine theoretical insights from the three domains. In parallel, focus groups will be organized to elicit input from the target group, deliberately including participants with a varying socio-economic status. In the second phase, the preliminary outcome of the first phase will be evaluated in various experiments which incrementally refine the theory via different configurations of health games. In phase one, we will compute conceptual maps from the knowledge embedded in research papers. In phase two, we will perform analyses not only on data from theory-based survey but also on primitive data from the eHealth tools. Besides statistical tests based on hypotheses we will also use association rule mining and other computational intelligence techniques.

Objectives and Keywords

The aim of GOAL is to build an empirically underpinned theoretical framework including psychosocial, built environmental and health game design factors to help various stakeholders develop, implement and evaluate personalized eHealth interventions that can help to prevent overweight in the aging population.


  • digital wellbeing;
  • serious game design;
  • physical activity;
  • behavior change;
  • overweight prevention


Consortium Members:

  • Eindhoven University of Technology (TU/e): dr. Pieter Van Gorp, dr. Pascale Le Blanc (School of Industrial Engineering),  dr. Pauline Van den Berg and dr. Astrid Kemperman (Built Environment)
  • Utrecht University: dr. Monique Simons (Healthy Urban Living; Human Geography and Spatial Planning)
  • UMC Utrecht: dr. Ilonca Vaartjes (Julius center, Department of Epidemiology)
  • Saltro: dr. Rogier Hopstaken, MD
  • Harten voor Sport: Mr. Rob Nillezen
  • AiREAS: Mr. Jean-Paul Close
  • UtrechtInc: Mr. Jorg Kop
  • Selfcare: Mr. Jeroen Cornelissen
  • Gemeente Eindhoven: Mr. Hans Verhoeven (Volksgezondheid)
  • Gemeente Utrecht: Mr. Bart Andriessen (Volksgezondheid)

Funded By:

ZonMW, Programma Create Health, 2018-2021


GOAL and GameBus presented in the Success Stories session of the skills4adherence Summer School in Porto

On September 14th, we disseminated to participants of the skills4adherence summer school our work on GameBus and the related multi-disciplinary research efforts. We leveraged the opportunity to discuss alignment to other research initiatives in order to engage to new research endeavours. One of the potential future collaborations relates to the use of GameBus in the …

GameBus presentation at national congress for cardiovascular prevention and heart rehabilitation

On Friday, March 23rd, Pieter Van Gorp will give an invited talk on GameBus at the national medical congress “Cardiovasculaire Preventie en Hartrevalidatie” in Ede. The event attracts more than 300 medical practitioners (e.g., more than 80 physiotherapists, 40 nurses and also many cardiologists, sports doctors, psychologists and dietitians. We are thrilled to share our …